Apple has shipped 18 mn Watch devices in 2017 with major shipments driven by Watch Series 3: Canalys report
Apple's shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million
The new Apple Watch sells for an average of $529, including accessories, at the high end of Wall Street estimates, according to findings by research firm Wristly.
However, looks like people still seem to care more about the decade-old iPod rather than the Apple Watch.
The iPhone is still the engine behind Apple's phenomenal success, even if attention lately has been focused on its new smartwatch.
The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders.
Apple Inc aims to ship at least 20 million Apple Watches this year, well above many analysts' forecasts, according to supply chain sources.
If you haven't ordered yours yet, you'll have to wait a while. Apple's retail stores won't have them, nor will any other store in the U.S., with the company taking orders over the Internet only — for delivery as late as July for some models.
The Apple Watch launched globally on Friday with a small queue of Japanese tech-addicts lining up in Tokyo for Apple Inc's first wearable gadget, but there was no sign of the excitement usually attached to the company's product rollouts.
About 6 percent of U.S. adults plan to buy Apple smartwatch according to a Reuters/Ipsos poll, with men twice as likely as women to purchase Apple boss Tim Cook's first new major product.
Customers preordering Apple smartwatch will have to wait at least a month for delivery, a sign of strong early demand for company chief Tim Cook's first new major product.
Apple said it expected the "tremendous interest" in its new smartwatch to result in demand outstripping supply when the gadget hits stores on April 24.
Apple loyalists are eagerly waiting for the company's next big thing - The Apple Watch. The device will be available for pre-order starting this Friday and will hit retail stores on April 24.
Wearable technology devices are seeing a growth surge that is likely to continue over the next few years, helped by the soon-to-be-released Apple Watch, a market tracker said.