Apple said many customers will need to wait until next month for their new iPhone 6, iPhone 6 Plus after a record 4 million first-day pre-orders were logged.
But for rivals, a launch as big as the Apple iPhone comes with its own burdens. Here's how some reacted.
Are iPhone 6 and iPhone 6 plus worth it? And what has changed drastically from iPhone 5s. We take a quick look.
Like with the iPhone 5 and iPhone 5s launch, Apple's new iPhone 6 and iPhone 6 Plus smartphones are already available in India or so it would seem.
It's d-day for Apple fans. iPhone 6 is on the way, actually two new ones and Apple has finally bitten the bullet and is giving into the phablet phenomena.
So what else can we expect from Apple other than the iPhones and the iWatch? Here's a quick look at some sure-shot ones and others that could be a part.
So how can users watch the Apple event? Well here's what you'll need.