Apple Iphone 5s

Investors bullish ahead of Apple's iPhone 5S and 5C launch

Investors are hoping that Apple Inc will unleash some of its old magic when it takes the wraps off its latest iPhone on Tuesday, with many building bullish share and options positions.

Apple sells 33.8 million iPhones, but revenue disappoints Wall Street

Apple Inc's profit and margins slid despite selling 33.8 million iPhones in its September quarter, and greater China revenue climbed just 6 percent.

'By introducing cheaper iPhones, Apple will lose its high end position'

Al Ries is a marketing consultant who coined the term "positioning." He talks to Vivek Kaul on whyby introducing a cheaper iPhone, Apple will lose its position at the high end.

Apple iPhone 6 launch: What it means for the iPhone 5c

Apple is expected to launch two new versions of the iPhone 6 but the fate of the iPhone 5c remains unknown.

iPhone 5s vs Galaxy S5: Apple dominates Samsung in this battle, says survey

A new survey suggests that the Galaxy S5 is two million units behind in sales compared to the Apple iPhone 5S.

From Apple to Chinese rivals: Samsung's list of worries is growing bigger

Samsung is losing smartphone ground not only to cheaper Chinese rivals but also at the high end to Apple, a survey showed.

Apple iPhone 5s found to be cheaper in India than China

Apple iOS 7.1 is now live: A look at CarPlay, Siri improvements and other changes

Apple today introduced the iOS 7.1 update for iPhone and iPad.

Apple CarPlay brings iOS to luxury cars: Ferrari, Mercedes-Benz, Honda onboard

Apple has finally released CarPlay, a new software platform that will give iPhone users unprecedented integration with iOS in automobiles.

TouchID explained: Apple shows how the iPhone 5s fingerprint scanner works

Apple has put out a new iOS document which has given a detailed explanation of how exactly the TouchID fingerprint scanner and the new A7 chip's Secure Enclave work to ensure that user data remains protected.