It's always difficult for a multi-brand FMCG company to efficiently leverage their association with a major event. Which brand do they push? Or which few brands do they push?
From typos to spelling errors to formatting inconsistencies - the Pond's ad in Sunday's Times of India is a hilarious example of everything an advertisement should not be
Come IPL season, you know you’ll be slapped in the face by a bunch of advertisements. Most bad, some ugly and, if you’re lucky, at least one that’s good. This season there seems to be more of the bad and ugly than the good.
This year, Equus Red Cell, run by Seth’s brother Swapan, uses the same event and the same brochure, picking up where last year left off.
The STAR bid and the Pepsi win together underline that, in the views of two critical stakeholders of sport, the broadcasters and the advertisers, cricket is still king for the foreseeable future.
In a country where we love freebies and love 'more', it's no surprise that we've reached a stage where we ask for gifts rather than accept them graciously when we do receive them.
In a country where we love freebies and love ‘more’, it’s no surprise that we’ve reached a stage where we ask for gifts rather than accept them graciously when we do receive them.
What is The Hindu trying to say in this commercial – and to whom? Are they warning politicians that this is the state that they have reduced the parliament to, that what we see in the TVC is what India’s youth believe ‘proper parliamentary behaviour’ really is?
The premise of the ad is if everybody had a pack of red post-its and played a game where they slapped it on anyone they saw being impacted by a Network 18 property, the whole country would probably be tagged.