Adculture

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Adculture - Total results - 49
P&G 'Thank you Mom' TVC makes Sochi Winter Olympics tie-up a hit
Brands

P&G 'Thank you Mom' TVC makes Sochi Winter Olympics tie-up a hit

It's always difficult for a multi-brand FMCG company to efficiently leverage their association with a major event. Which brand do they push? Or which few brands do they push?

Even Dhoni is clueless about Sreesanth's thoughts
Sports

Even Dhoni is clueless about Sreesanth's thoughts

About five years ago, Sreesanth was a riddle wrapped in a mystery inside an enigma – as far as his then captain MS Dhoni was concerned.

Typos and more: Is this the worst ever Pond's ad in India?
Life

Typos and more: Is this the worst ever Pond's ad in India?

From typos to spelling errors to formatting inconsistencies - the Pond's ad in Sunday's Times of India is a hilarious example of everything an advertisement should not be

Tata Sky breaks record with prison break TVC
Life

Tata Sky breaks record with prison break TVC

The script is eminently entertaining and the insight that India comes to a halt during an India-Pakistan match is leveraged beautifully, and the ability to record on Tata Sky+ HD, and the consequent advantages of buying the product, come out strong.

Is Dove saying real beauty is skin deep?
Life

Is Dove saying real beauty is skin deep?

The Dove Real Beauty Sketch campaign has the tagline, "You are more beautiful than you think." However, the ideas being sold by the ad aren't particularly beautiful.

IPL ads: Paintball, cross dressing and other things that don't add up
Life

IPL ads: Paintball, cross dressing and other things that don't add up

Come IPL season, you know you’ll be slapped in the face by a bunch of advertisements. Most bad, some ugly and, if you’re lucky, at least one that’s good. This season there seems to be more of the bad and ugly than the good.

How JWT scam ads got Ford India in a mess
Business

How JWT scam ads got Ford India in a mess

Ads such as these are popularly called 'scam' ads - ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes.

Lifebuoy makes a brilliant non-ad film
Business

Lifebuoy makes a brilliant non-ad film

If Lifebuoy advertising seemed like clever (and effective) advertising, a new initiative from Lifebuoy tugs at the heartstrings.

Who wants to work with Suhel Seth, who has a small one?
India

Who wants to work with Suhel Seth, who has a small one?

This year, Equus Red Cell, run by Seth’s brother Swapan, uses the same event and the same brochure, picking up where last year left off.

Pepsi backs IPL: Is this a thumbs down for football?
Business

Pepsi backs IPL: Is this a thumbs down for football?

The STAR bid and the Pepsi win together underline that, in the views of two critical stakeholders of sport, the broadcasters and the advertisers, cricket is still king for the foreseeable future.

Flipkart's mwah: How brands can be generous on Twitter
News & Analysis

Flipkart's mwah: How brands can be generous on Twitter

In a country where we love freebies and love 'more', it's no surprise that we've reached a stage where we ask for gifts rather than accept them graciously when we do receive them.

Flipkart's mwah: How brands can be generous on Twitter
Life

Flipkart's mwah: How brands can be generous on Twitter

In a country where we love freebies and love ‘more’, it’s no surprise that we’ve reached a stage where we ask for gifts rather than accept them graciously when we do receive them.

Get set for more ads with politician-villains
Business

Get set for more ads with politician-villains

Creative directors are obviously looking at what is popular in society - what concerns consumers, what their ambitions, fears and aspirations are.

Hindu TV ad: Great message, but where’s the connect?
Life

Hindu TV ad: Great message, but where’s the connect?

What is The Hindu trying to say in this commercial – and to whom? Are they warning politicians that this is the state that they have reduced the parliament to, that what we see in the TVC is what India’s youth believe ‘proper parliamentary behaviour’ really is?

Another Volkswagen #Fail: This time on Twitter
Business

Another Volkswagen #Fail: This time on Twitter

The tone and speed of the comments couldn't have made things easy. Many were calling the gizmo a vibrator, and the majority, at some stage, must have been women. And then someone lost it.

#Volkswagen's vibrator is a big fat #Fail
Business

#Volkswagen's vibrator is a big fat #Fail

What on earth were Volkswagen and the agency thinking?

Media is the 'life in your day': Network 18 launches new ad
Business

Media is the 'life in your day': Network 18 launches new ad

The premise of the ad is if everybody had a pack of red post-its and played a game where they slapped it on anyone they saw being impacted by a Network 18 property, the whole country would probably be tagged.

Reliance sells Vimal, the face of their company
Business

Reliance sells Vimal, the face of their company

To all those associated with building the brand that is Vimal, today will be a major blow, as Reliance sells not just another brand, but the brand that was, for two decades, the face of the monolith that was Reliance.

Beyond TRPs: Decoding the 'success' of Satyamev
Business

Beyond TRPs: Decoding the 'success' of Satyamev

Media professionals seem to be happy with the TRP deliveries - and happier with the non-TRP deliveries.

Benetton shocks its way to Grand Prix at Cannes
Business

Benetton shocks its way to Grand Prix at Cannes

While the campaign, as is common in Benetton campaigns, shocked, the fact that it won the Grand Prix did not.