Ramdev's Patanjali noodles does not have mandatory food safety approval, say reports

New Delhi: The Patanjali brand of instant noodles brand launched by Baba Ramdev has not obtained mandatory product approvals from the Food Safety and Regulatory Authority of India, reports The Indian Express. The Patanjali Atta Noodles packets reportedly display an “FSSAI licence number”. Baba Ramdev-promoted Patanjali formally launched its wholewheat instant noodles just a week after product leader Nestle’s Maggi came back to retail shelves after a five-month ban imposed by the food-safety regulator. The product has been priced at Rs 15. With the launch, Patanjali has entered another major food segment to take on multinational firms – such as Tropicana’s fruit juices, Kellogg’s muesli and cornflakes, Mondelez “Cadbury” India’s Bournvita – not to mention well established cosmetics and home grown ayurvedic brands. Last month, Patanjali – which had a turnover of around Rs.1,200 crore in 2014 with a projection of Rs.2,000 crore this year – had announced a pact with Kishore Biyani-led Future Group to sell its noodles through Big Bazaar and Nilgiri’s supermarkets across 240 cities.

IANS