String theory: Patanjali, not Maggi, will soon be top noodles brand, says Ramdev

Mumbai: Yoga guru Ramdev on Saturday said that Patanjali’s atta noodles is on course to overtake Maggi as the top noodles brand in the country in the next few years, and the ‘swadeshi’ FMCG company will overtake all multinational firms in the consumer goods space, barring Hindustan Unilever (HUL). “Patanjali atta noodles will soon oust Maggi as the top noodles brand in the country. Currently from about a 100 tonnes, our production of atta noodles will be increased to 300-500 tonnes,” Ramdev told reporters at a conference in Mumbai. “Barring HUL, we will overtake all other multinational companies. These companies are taking money out of the country,” he added. [caption id=“attachment_2577212” align=“alignleft” width=“380”]  Baba Ramdev in a file photo. Getty images[/caption] Patanjali, which is slowly capturing a bigger share in the market by introducing an array of products at a lower price, will also divert 100 percent of its profits towards social service, he said. He added that Patanjali is keeping its production costs low compared with MNCs, in order to keep the product price reasonable. In the next five to seven years, Patanjali expects to earn profits of Rs 5,000 crore to Rs 10,000 crore, and will divert it to non-profitable causes. Ramdev said that his persistent campaign against black money and corruption over the last five years has created awareness among masses, but it will take time for the government to fulfill the aspirations of the people. “We have been persistently campaigning against black money and corruption since the last five years. The result is that people are aware of realities. Also, the country got rid of dynasty politics and a man from a humble background, who sold tea for a livelihood became the prime minister. But it will take some time (for the government) to fulfill all the aspirations of the people,” he said. Ramdev is also planning to open a chain of schools across the country, based on vedic-cum-modern education called Acharyakulam, for which he is awaiting government permission. “We will build a self-sustainable model, and every state should have two to three such educational institutions,” he said. PTI