Sponsored: Do You Vespa? - Decoding the Vespa philosophy

Vespa is not just a scooter but a way of life - one that looks at the world with fresh, optimistic, playful eyes. A Vespa is for people with conviction, people who know their own mind and go where there heart leads them. The ‘Do You Vespa?’ philosophy portrays these individuals and their attitude to life. The campaign does this by picking the Vespa rider out from a crowd with the distinctive ‘Vespa stencil’ that helps him stand out against grey city life. Much like his colorful and iconic Vespa. [caption id=“attachment_145120” align=“alignleft” width=“380”]  The Vespa lets its rider stand out from a crowd with the distinctive ‘Vespa stencil’ that helps him stand out against the grey city life.[/caption]It also helps draw a clear line between people who Vespa and people who don’t, by asking a simple, though-provoking question: Do You Vespa? The campaign was unveiled with the launch of the Vespa S. Vespa S with its new sporty look, the rectangular headlamp and mirrors, black wheels, red suspension springs, new black grill, two step tail light, sporty black dials a curvier seat and striking colours like orange, red, white, and matt black brings whole new style definition for those who do Vespa. With its unique looks and ageless appeal, the Vespa S definitely poses the question: Do You Vespa?