Sponsored: Do You Vespa? Cracking the code to quintessential Vespa riders

She is the first employee of her company who represented the India office in its annual meeting. Headquartered in Singapore, Happy Marketers, the digital marketing firm, takes pride in counting Kanchan Lad as one of their most important employees, their asset. At a young age of 26, Lad currently holds the title of Head-Social Media at her Bengaluru office. “I am driven by my passion to excel at whatever I do and I like to day dream,” is how she describes herself. Away from her family in a city that she settled in just a year ago, Lad remains unfazed by the massive responsibility she carries on her shoulders at work. [caption id=“attachment_81114” align=“alignnone” width=“380”] The newly launched Vespa S is for people who find comfort in being themselves.[/caption] She longs to see her granny, her single mother and younger brother when she wakes up every morning. And yet she remains kicked about life every day, living every moment to the fullest. She still carries a two-and-a-half year old mobile phone, unwilling to let go of it as long as it works. Her friends and acquaintances know her as the one who re-introduces them to long-lost Bollywood songs, Govinda or Baba Sehgal numbers instead of latest tunes popular with people of her age. She believes in “style with simplicity”. She owns a Vespa S scooter because it reflects her style. “Vespa is fun and youthful,” she adds. Jyot Abbott is all of 21 and is already a trendsetter in his social circle. An employee with one of the leading Indian airline companies, he is known to be a go-getter and one of the most fashion forward men in the crew, a true-blue Leo! He is also known to be one of the most compassionate souls in his locality where he lives with his family and four adopted stray dogs. Vespa fans, Abbott and his gang of friends love to whiz around Juhu’s bylanes on their scooters whenever possible. The gang is also known to guard their locality from drug peddlers and eve-teasers on most nights in places that have been known to be unsafe for women. Abbott can’t live without his daily dose of Mumbai’s ‘vada paaos’ and misses them the most when he leaves the city for his work assignments. He believes in owning things that express his individuality with style.. Karanjeet Thapa, 28, a doctor at a Delhi hospital says, “Be happy with what you are doing. Or don’t do it,” when asked about the mantra to lead a successful and healthy life. He also believes in doing things differently than doing different things, which is also his advice to most of his patients. What gives him pleasure is traveling to the outskirts of his city every weekend, especially during winters. He loves the fog that covers him and his scooter, and he loves to sip hot tea on his way, a teetotaler that he is! He loves adding colour to the blurred city streets with his Vespa. It excites him and gives him a sense of freedom and joy. And as Lad puts it, “Who doesn’t like to reclaim their youth and freedom!” These are the stories of people who Vespa. They are young, independent; choose to live their life their own way. They lead lifestyles that are distinctive than their peer’s and take pride in it. They find comfort in being themselves. They believe in themselves and they believe in their Vespa. Do you Vespa too? Visit www.vespa.in to get the first glance of new Vespa S