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Lesson from Modi's PSLV C23 speech: He needs to stop speaking English
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Lesson from Modi's PSLV C23 speech: He needs to stop speaking English

Anant Rangaswami • June 30, 2014, 12:33:15 IST
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Perhaps Modi’s PR think tank suggested that the use of Hindi would alienate people and that the use of English would be more appropriate and popular.

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Written by Anant Rangaswami
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Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more

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