Hindustan Unilever rebrands skin lightening cream 'Fair & Lovely' as 'Glow & Lovely' after backlash

Earlier on 25 June, HUL had announced dropping the word 'fair' from its popular skincare brand 'Fair & Lovely', citing its vision to adopt a holistic approach to beauty.

Press Trust of India July 03, 2020 00:14:31 IST
Hindustan Unilever rebrands skin lightening cream 'Fair & Lovely' as 'Glow & Lovely' after backlash

New Delhi: FMCG major HUL on Thursday said it has rebranded its popular skincare brand 'Fair & Lovely' as 'Glow & Lovely' after dropping the word 'fair' in its name.

According to the company, it is taking a more inclusive vision of positive beauty while introducing 'Glow & Lovely' — the new name for the brand.

Meanwhile, the men's range of its products will be called 'Glow & Handsome', Hindustan Unilever Ltd (HUL) said in a statement.

"Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition," said HUL in a statement.

Earlier on 25 June, HUL had announced dropping the word 'fair' from its popular skincare brand 'Fair & Lovely', citing its vision to adopt a holistic approach to beauty. The company had attributed the move to its rebranding exercise and said it would seek regulatory approvals.

As part of the rebranding, HUL will also be announcing a new name for the 'Fair & Lovely Foundation', set up in 2003 to offer scholarships to women to help them pursue their education, the statement had said.

HUL, a subsidiary of British-Dutch multinational company Unilever PLC, had approached the Controller General of Patent Design and Trademark to get the name 'Glow & Lovely'' registered.

Several cosmetic brands have been under the scanner over their products that promote skin fairness for stereotyping racial types, which intensified further in the wake of 'Black Lives Matter' movement in the US.

Recently the US healthcare and FMCG giant Johnson & Johnson (J&J) has stopped the sale of its skin-whitening creams globally, including India.

French personal care maker the L'Oréal Group also last week said it will drop words such as "white/whitening, fair/fairness, light/lightening" from all its skincare products.

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

VHP chief Alok Kumar equates Black Lives Matter protests in US with Ram Janmabhoomi movement
India

VHP chief Alok Kumar equates Black Lives Matter protests in US with Ram Janmabhoomi movement

Kumar's remarks have come ahead of bhoomi pujan for the construction of Ram temple in Ayodhya on 5 August, which is likely to be attended by Prime Minister Narendra Modi

FA Cup final, first ever to be played without fans in stands, becomes campaigning platform
Sports

FA Cup final, first ever to be played without fans in stands, becomes campaigning platform

This is being called the Heads Up FA Cup final — with Emirates airline handing over the title sponsorship to the mental wellbeing campaign spearheaded by Prince William.

‘Muslim Lives Matter’: Mesut Ozil criticises Arsenal for not taking a stand on Uighur issue
Sports

‘Muslim Lives Matter’: Mesut Ozil criticises Arsenal for not taking a stand on Uighur issue

Arsenal did not criticise Ozil for making the comments, but instead posted on their page on the Chinese social media site Weibo that the club "always adheres to the principles" of not getting involved in politics.