 "Representational image/Reuters")
E-commerce platforms like Amazon, Flipkart and others have been ordered by the Central Consumer Protection Authority (CCPA) against the sale of Pakistani flags and related merchandise.
In a post on X, Consumer Affairs Minister Pralhad Joshi mentioned Amazon, Flipkart, Ubuy India, Etsy, The Flag Company, and The Flag Corporation over the listing and sale of Pakistani flags, saying, “Such insensitivity will not be tolerated. E-commerce platforms are hereby directed to immediately remove all such content and adhere to National laws.”
The directive comes amid India-Pakistan tensions following last week’s Operation Sindoor, which was launched in response to the Pahalgam attack of April 22 that killed 26 people.
Last week, the CCPA issued notices to 13 e-commerce players like Amazon and Flipkart for illegal sale of walkie-talkie devices on their platforms, which could raise security concerns at a time of military conflict between India and Pakistan.
Impact Shorts
More ShortsThe crackdown focused on the sale of walkie-talkies without proper frequency disclosure, licensing information, or Equipment Type Approval (ETA), constituting a violation of the Consumer Protection Act, 2019.
The minister said the CCPA will issue formal guidelines under Section 18(2)(l) of the Consumer Protection Act, 2019, aimed at strengthening compliance and consumer safeguards in digital marketplaces.
Sellers have been directed to adhere strictly to all applicable regulatory standards to uphold consumer rights and prevent unlawful trade practices