Amitabh Bachchan, Sachin Tendulkar launch Piyush Pandey's book 'Pandeymonium'

FP Archives October 15, 2015, 10:12:12 IST

Sachin Tendulkar speaks during the launch of advertising guru Piyush Pandey’s book ‘Pandeymonium: Piyush Pandey on Advertising’, in which he talks about persons who influenced him.

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(L) Sachin Tendulkar speaks during the launch of advertising guru Piyush Pandey's book 'Pandeymonium: Piyush Pandey on Advertising', in Mumbai. (R) Amitabh Bachchan reads excerpts from the book on October 14. Image courtesy: SOLARIS IMAGES

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Piyush Pandey with Bollywood actors Jaya Bachchan and Ila Arun, during the launch of his book 'Pandeymonium: Piyush Pandey on Advertising'. Image courtesy: SOLARIS IMAGES

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Piyush Pandey with Sachin Tendulkar and his wife Anjali.  In the book, Pandey talks about persons who influenced him, and failures and lessons from the field of advertising. Image courtesy: SOLARIS IMAGES

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Sachin Tendulkar at the event. Piyush Pandey had recently crafted the BJP's campaign for the 2014 Lok Sabha elections. Image courtesy: SOLARIS IMAGES

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