IPL media rights auction: Everything you need to know

The bidding for the IPL media rights for 2023-27 cycle concluded on Tuesday with Disney Star bagging the Indian sub-continent TV rights for Rs 23,575 crore and Viacom18 taking away the digital rights for Rs 23,758 crore. The bidders were offered four packages, India sub-continent television, India sub-continent digital, India digital non-exclusive special package and Rest of the world. “Disney Star has secured the exclusive television rights package for the 2023-2027 Indian Premier League cricket seasons,” the statement from Disney Star read. Digital rights The Viacom18 grabbed the digital rights exclusively for a sum Rs 23,758 crore to claim the Packages B & C. TV rights The TV rights went to Star India for Rs 23,575 crore. “India has seen a digital revolution & the sector has endless potential,” BCCI Secretary Jay Shah wrote in a tweet. “The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.” Package C The Package C that was claimed by Viacom18 includes the rights of the 98 matches for the five years in the non-exclusive digital category. The now company will now have the digital rights to all the matches in India. Package D Times Internet claimed Package D for Rs 1,058 crore and will have the media rights for Middle East and the USA. How the value soared compared to last year? The deal has been 196% higher than the previous one (2018-2022) which was Rs 16,347.5 crore. Read all the Latest News , Trending News , Cricket News , Bollywood News , India News and Entertainment News here. Follow us on Facebook, Twitter and Instagram.