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Yami Gautam and Priyamani’s Article 370 movie: How it is a film of many firsts

FP Staff, Lachmi Deb Roy March 1, 2024, 15:57:32 IST

In the landscape of contemporary cinema Article 370 introduced to the audiences a new genre of action political drama. The Yami Gautam and Priyamani film has been able to spark conversations and break records too.

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EXCLUSIVE Interview! Yami Gautam on Article 370, cinema & preparation for motherhood | Not Just Bollywood
EXCLUSIVE Interview! Yami Gautam on Article 370, cinema & preparation for motherhood | Not Just Bollywood

No unnecessary drama and chest thumping patriotism, Yami Gautam and Priyamani’s Article 370’s movie is an engaging and emotional political-action thriller. It clears all doubts about the government’s Kashmir policy.

Article 370 is jointly produced by Jio Studios along with first time producers Aditya and Lokesh Dhar. The film is not merely a cinematic endeavour but one that challenges conventions and ignites meaningful dialogue.

The film has even been helmed by first-time director Aditya Suhas Jambhale, whose bold and innovative approach has shattered notions and myths surrounding the genre. With Article 370, Jambhale skilfully navigates the complexities of political intrigue, weaving a narrative that is as gripping as it is thought-provoking. In doing so, he has not only broken records but also paved the way for a new era of cinematic storytelling.

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The film saw a surge in ticket sales by 48 per cent on its second day, and with that, its opening weekend collection stands at Rs 34.71 cr gross at the worldwide box office. Article 370 earned Rs 6.21 crores on Day 1, Rs 9.08 crores on Day 2, and Rs 10.25 crores on Day 3 summing up its NBOC at Rs 25.45. The GBOC only in India has been calculated at Rs 30.03 crores.

One of the most striking aspects of Article 370 is its portrayal of two formidable female leads.
The film’s daring exploration of contentious political issues, coupled with its electrifying pace and gripping suspense, has sparked conversations and left an indelible mark on viewers.

With scenes that resonate long after the credits roll, Article 370 is not just a film but a cultural phenomenon, heralding a new dawn for the genre and reaffirming the transformative power of cinema. From Jio Studios and the maker of Uri: The Surgical Strike, comes Article 370, a high-octane action political drama, headlined by Yami Gautam and directed by National Award-winner Aditya Suhas Jambhale. Produced by Jyoti Deshpande, Aditya Dhar, and Lokesh Dhar, the film has been released in cinemas worldwide on 23rd February 2024.

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