Sonu Ke Titu Ki Sweety week 1 box office collection: Luv Ranjan's romcom inches toward Rs 50 cr mark

Director Luv Ranjan’s latest offering Sonu Ke Titu Ki Sweety continues to mint money after holding a place at the box office for a week.

After facing the possibility of a clash with major films like Padman and Aiyaary on 9 February, writer-director Ranjan pushed his release date to 23 February, which helped both the film as well as the makers.

According to film trade analyst Taran Adarsh, the new-age romantic comedy, featuring Luv Ranjan films’ regulars — Kartik Aryan and Nushrat Bharucha — along with Sunny Singh, is inching close to the Rs 50 crore-mark. As of 2 March, Sonu Ke Titu Ki Sweety has managed to mint Rs 45.94 crore in India.

#SonuKeTituKiSweety has hit the right chord with the audiences... Is a HIT... On course to be a SUPER-HIT... Fri 6.42 cr, Sat 9.34 cr, Sun 10.81 cr, Mon 5.17 cr, Tue 4.93 cr, Wed 4.41 cr, Thu 4.86 cr. Total: ₹ 45.94 cr. India biz... #SKTKS

— taran adarsh (@taran_adarsh) March 2, 2018

As per earlier  reports , Ranjan’s film has turned out to be this year’s biggest opener only after Padmaavat and Padman.

Sonu Ke Titu Ki Sweety examines the new-age belief that a marriage is also between two friend circles that the bride and groom belong to. The film chronicles what happens when one decides to get married despite their best friend and girlfriend not getting along. The film is produced by T-Series’ Bhushan Kumar, Krishan Kumar and Luv Films’ Luv Ranjan and Ankur Garg.