 "Shah Rukh Khan says 'don't stop my revenue' to soft drink endorsement: 'If it’s poisoning our people do not...' - watch video")
Apart from taking heavy remuneration and profit shares from their films, Bollywood celebs earns a handsome amount from brand endorsements of different products and brands of soft drinks, inner wears and others.
In one of the old interviews, Shah Rukh Khan shared his opinion of endorsing cold drinks, which are harmful to people, especially kids.
“I would appeal to any authority like that. Ban it. Don’t let it sell in our country. If you think it’s bad for children, ban it. Smoking is bad – don’t let production of cigarettes go on in this country. If you think cold drinks are bad, do not let them. If it’s poisoning our people, do not let it be made in India. See, my logic is, you are not stopping it because it gives you a revenue. Let’s be honest about it. You’re not stopping certain products if you think they’re harmful, but they’re revenue to the government. Don’t stop my revenue. I’m an actor. I’m supposed to do a job and get revenue from it. And very clearly, I mean, if you think something is wrong, stop it. There’s no problem," said SRK while talking to Karan Thapar on CNN-IBN.
“The whole larger issue is that today smoking, tomorrow what? And where does it go ahead with this? An art form should be left alone. And I truly believe, that the Indian masses are literate enough to know that there’s no more Humphrey Bogart kind of smoking, no more that you will start smoking because an actor does. And it’s a very, very small health issue. I think the powers that be should look at bigger health issues than smoking in films," he added.
SRK will be next seen in King, which also features his daughter Suhana Khan in a prominent role.
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