 "Pihu's promotional ploy dubbed as 'traumatising', 'disturbing' by Twitterati; Ronnie Screwwala defends strategy")
The promotional strategy of Vinod Kapri’s upcoming social thriller
_Pihu_ w as criticised by journalist Sudhir Srinivasan, who dubbed it as a ‘horrible invasion of privacy. ’ [caption id=“attachment_5437571” align=“alignnone” width=“822”] A still from Pihu. YouTube screengrab[/caption]
Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu's trailer. A horrible idea, a disgusting invasion of privacy.
— Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018
As per Srinivasan, he received a call from an unknown number, where baby was heard wailing about her parents. After trying to call back the number in vain, he got a message that had the link of the trailer of the film. Several other twitter users who also complained about receiving such calls.
I loved the trailer of Pihu, but like calling people up from an unknown number as a part of a movie promotional strategy is fucking annoying. Especially when the phone call is of a baby crying for her parents. Movie marketing has reached absurd levels.
— Shreemi Verma (@shreemiverma19) October 26, 2018
Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised
— Chuman Das (@chumandas) October 26, 2018
Responding to the criticism towards the marketing ploy, producer Ronnie Screwwala said, “To each his own. The marketing team wanted to try something different with this film. Just because some people had an issue with it, doesn’t mean we’ll stop pushing the envelope.” Pihu is slated to release on 16 November.
 "US ready to ‘impose costs’ on Russia if war in Ukraine drags on, says Hegseth")
 "US tells Hamas to stop violence against Gaza civilians and disarm 'without delay'")
 "China seizes 60,000 maps mislabelling Taiwan, omitting South China Sea islands")
 "Syria’s Sharaa pledges to honor Russia ties, seeks economic and military support in Kremlin visit")
 "US ready to ‘impose costs’ on Russia if war in Ukraine drags on, says Hegseth")
 "US tells Hamas to stop violence against Gaza civilians and disarm 'without delay'")
 "China seizes 60,000 maps mislabelling Taiwan, omitting South China Sea islands")
 "Syria’s Sharaa pledges to honor Russia ties, seeks economic and military support in Kremlin visit")
