Pihu's promotional ploy dubbed as 'traumatising', 'disturbing' by Twitterati; Ronnie Screwwala defends strategy

Several Twitter users complained that they received a call from a wailing child, only to later get the trailer link of Pihu in their inbox.

FP Staff October 27, 2018 11:46:56 IST
Pihu's promotional ploy dubbed as 'traumatising', 'disturbing' by Twitterati; Ronnie Screwwala defends strategy

The promotional strategy of Vinod Kapri's upcoming social thriller Pihu was criticised by journalist Sudhir Srinivasan, who dubbed it as a 'horrible invasion of privacy. '

Pihus promotional ploy dubbed as traumatising disturbing by Twitterati Ronnie Screwwala defends strategy

A still from Pihu. YouTube screengrab

As per Srinivasan, he received a call from an unknown number, where baby was heard wailing about her parents. After trying to call back the number in vain, he got a message that had the link of the trailer of the film. Several other twitter users who also complained about receiving such calls.

Responding to the criticism towards the marketing ploy, producer Ronnie Screwwala said, "To each his own. The marketing team wanted to try something different with this film. Just because some people had an issue with it, doesn't mean we'll stop pushing the envelope."

Pihu is slated to release on 16 November.

Updated Date:

also read

83 teaser: Ranveer Singh recreates Kapil Dev’s iconic catch at Lord’s
Entertainment

83 teaser: Ranveer Singh recreates Kapil Dev’s iconic catch at Lord’s

83 teaser: The film is scheduled to release in theatres on 24 December.

Saif Ali Khan, Rani Mukerji discuss Bunty Aur Babli 2, reuniting on-screen after 13 years
Entertainment

Saif Ali Khan, Rani Mukerji discuss Bunty Aur Babli 2, reuniting on-screen after 13 years

Saif Ali Khan on replacing Abhishek Bachchan in Bunty Aur Babli 2: "I was told it is a different movie and it is not the same character (that Bachchan played). Aditya Chopra obviously knows what he is doing, so my character has been tweaked because I was playing it."