Nalli Silks trolled for its latest ad featuring model without bindi

Nalli Silks, a prominent clothing brand, has come under fire on social media for its latest advertisement. The ad film, which features a model exuding traditional vibes in a beautiful saree, is facing flak on the Internet. The model’s ethnic ensemble has been paired with minimum jewellery and complementary makeup, but she was not wearing a bindi which has led to several raised eyebrows. People are unhappy because the bindi is seen as a symbol of good luck. The fact that the ad came during Navratri upset netizens even further.

Netizens react to Nalli Silk’s latest ad

Netizens used X, earlier known as Twitter, to voice their concerns over the ad. One user wrote, “Look at this advertisement. Even a traditional firm like Nalli is using a model who is not wearing a bindi and looking morose. Doesn’t look like a celebration.”

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Look at this advertisement. Even a traditional firm like Nalli using a model who is not wearing a bindi and looking morose. Doesn't look like a celebration. As a single individual, @ShefVaidya has made many popular brands tow the line. Hope Nalli will follow suit. pic.twitter.com/MN2KgTWfrK

— D.Muthukrishnan (@dmuthuk) October 19, 2023

“First of all wear a Bindi. Nalli! You get most of your business from Hindus, who purchase silk sarees for Weddings, Deepavali Pongal etc and still you try to play this ugly trick. Shameful!” read a comment.

First of all wear a Bindi.
Nalli! You get most of your business from Hindus, who purchase silk sarees for Wedding, deepavali Pongal etc and still you try to play this ugly trick. Shameful!#NoBindiNoBusiness

Cc @shefa

— Bala - Family member of Modiji. (@baladeep2000) October 18, 2023

Another person said, “Sad to see even a brand like @NalliSilk falling for the grumpy, no-bindi, mourning look! #NoBindiNoBusiness.”

Sad to see even a brand like @NalliSilk falling for the grumpy, no-bindi, mourning look! #NoBindiNoBusiness https://t.co/XJzFCilfek

— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 18, 2023

Not everyone was against it, though. Several people on social media supported Nalli Sarees.

A person wrote, “What is wrong with people these days? Who are these custodians of culture who are slamming an ad put out by Nalli Silks? We wear a bindi when we feel like. Whether one’s spouse is dead or alive, doesn’t matter! It has no bearing on what we choose to wear or not wear!”

Wat d F's wrong wid ppl these days? Who r these custodians of culture who r slamming d Ad put out by Nalli Silks? We wear a bindi wen we feel lyk. Whether one's spouse is dead or alive, doesn't matter! It hs no bearing on wat we choose 2 wear or nt wear!https://t.co/2O8ljSiBeZ

— SA (@Shashi_Amulu) October 20, 2023

“Hue and cry over what ? For what ???? Why target Nalli…none of the top 3 saree retail brands feature any models with bindis. Not Nalli, not karagiri, not manyavar…taneria by house of Tatas, however, ha r roughly a 3rd of its models with bindis… Stop being so pointless,” read a comment in support of the clothing brand.

Hue and cry over what ? For what ???? Why target Nalli...none of the top 3 saree retail brands feature any models with bindis. Not Nalli, not karagiri, not manyavar...taneria by house of Tatas however ha r roughly a 3rd of its models with bindis.... Stop being so pointless 😒 😤

— meruna (@meruna) October 20, 2023

What is your opinion on the latest advertisement of Nalli Sarees?