Mission Mangal: Amul pays tribute to the Akshay Kumar, Vidya Balan, Taapsee Pannu film through a creative ad
Celebrating its box-office feat, Amul gave a shout out to Mission Mangal, which is based on Mangalyaan, ISRO's successful mission to Mars.
Mission Mangal, Bollywood's first space film, is riding high on success, boasting a box office collection of Rs 128.16 crore in its opening week.
Dairy brand Amul, known for its interesting take on current events, also joined the celebration and tweeted a 'Mission Makhan' picture. The brand shared an illustration to celebrate the spirit of Indian Space and Research Institutes (ISRO) scientists with a picture of a boy (resembling Akshay Kumar's character from film) with the Amul girl enjoying the iconic bread and butter combination.
Check out the post here
— Amul.coop (@Amul_Coop) August 23, 2019
Taapsee Pannnu was touched by the gesture of the dairy brand, which is known for celebrating defining moments across various walks of life down the decades through their witty advertisements.
She took to Twitter to express her gratitude to the brand
How cool !!!!! These are always very very special ! Thank you Amul ! 😍
P.S- next time I will add that hair band to my look 😉#MissionMangal #MissionAccomplished #MissionMakhan pic.twitter.com/TmlYwAswJr
— taapsee pannu (@taapsee) August 23, 2019
Directed by Jagan Shakti, the film also stars Taapsee Pannu, Vidya Balan, Sonakshi Sinha, Nithya Menen, Kirti Kulhari, HG Dattatreya, and Sharman Joshi. Mission Mangal is a fictional account of ISRO's Mars Orbiter Mission or the Mangalyaan launched in 2013.
Recently, an Avionics Quality Assurance Engineer at ISRO had reviewed the film on Quora. She wrote that while the film captures the struggles faced by women at the organisation, it is replete with technical errors. She further said the film had a lot of potential but was spoilt because of its "Bollywood-style narrative."
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