Karan Johar confesses filmmakers get own people to praise their films, says ‘I can come across as two-faced, but...'

The multi-talented personality of Indian cinema Karan Johar never minces his words and puts across his thoughts fearlessly. The filmmaker had a great 2023 with the success of Rocky Aur Rani Kii Prem Kahaani. While his film garnered massive global praise, he declared Ranbir Kapoor starrer Animal his favourite and best film of the year. Now, the head honcho of Dharma Productions, confessed that filmmakers and producers send their PRs to their film screenings to praise their movies. The filmmaker said people give extreme opinions after screenings so that their reviews can go viral, similarly, filmmakers send their people to praise the film. “But sometimes, we also as PR send our own people to praise the film, that also happens,” KJo told to Galatta Plus.

He added, “See, sometimes you’re also struggling to make a mark. Many a times you want to put out good videos. As a producer, you will do every last-ditch attempt to make your film be heard. So, while I may critique criticism, I’m also riding on their backs when they praise a film. I can come across as two-faced, but I am very well doing that as a person. I am changing as per films. Some films work on their own, I can be like ‘let me take the high ground’. Yeh average ja rahi hai isko hit perception banao (if the film is doing average, you need to create the perception of a hit).” Talking about paid positive reviews, he said, “A producer’s job starts when the film releases and he has to take it through like a warrior. It’s the middle order film that you have to fight for, that you have to create an aura, energy perception. Sometimes you give four lines of praise for the film and then everyone is using those same four lines. Then you know it has been bought.”