Grammys 2020 viewership drops to 18.7 mn; awards performed better than other entertainment shows, says broadcaster CBS
Grammys 2020 saw Billie Eilish sweep all four top awards - album, song record of the year and best new artist, becoming the first woman to do so.
The television audience for the annual Grammy Awards show dipped to 18.7 million viewers, a 6% drop from 2019, ViacomCBS’s (VIACA.O) broadcaster CBS said on Monday.
Last year, the highest honors in the music industry were watched by 19.9 American television viewers.
Sunday’s 3-1/2 hour live show from Los Angeles saw teen sensation Billie Eilish sweep all four top awards - album, song record of the year and best new artist, becoming the first woman to do so. Her brother Finneas, also her collaborator was declared the producer of the year and best engineered album, non-classical. Tyler, the Creator, Lizzo, Vampire Weekend and Lil Nas X also took home other awards.
Performers on the live telecast also paid tribute to basketball star Kobe Bryant, who was killed in a helicopter crash hours before the Grammy show took place in the venue that is home to his former team, the Los Angeles Lakers.
The least-watched Grammys was in 2006, when 17 million Americans tuned in. Sunday’s data, compiled by Nielsen, does not include those who watched in bars or public places.
Despite the drop, CBS noted that the Grammys had the largest audience, and social media engagement, for a prime time entertainment show so far this year, beating the 18.3 million who watched the Golden Globes on 5 January.
(With inputs from Reuters)
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