Fraud Saiyyan song Chamma Chamma blatantly objectifies Elli Avram in Urmila Matondkar's chartbuster remix

If you thought that you were done with remixes for the year, lo and behold! Another ’90s chartbuster, this time, Urmila Matonkar’s hit song ‘Chamma Chamma’ has been revamped by the makers of _Fraud Saiyyan_ to give it an Elli Avram twist. [caption id=“attachment_5731171” align=“alignnone” width=“825”] Elli Avram in Chamma Chamma. YouTube screengrab[/caption] Whether or not remixes are good, bad or ugly is a debate for a different occasion, but what is jarring about this number is not its overuse of led-bulbs or the drowning percussion. It is the blatant objectification of the former Bigg Boss contestant, whose dancing skills are not the focus of the song. AT ALL! From skimpy clothes to close-up camera shots that seem to hug her body at different obtuse angles, the makers have done it all to live up to the infamous ‘item number’ tag. It is perhaps important to note that the only time the camera seems to zoom out of the different contours of Avram’s body is when Arshad Warsi is injected into the frame. Surely enough, no such treatment is given to Warsi. Neha Kakkar, who has almost become synonymous with party numbers, has lent her voice to this ‘Chamma Chama’ version, along with Romi, Arun & Ikka. It has been recreated by Tanishk Bagchi. Fraud Saiyyan is slated to release on 18 January. Watch (or don’t) the song here.