 "Filmmaker Atlee makes his advertising debut bringing his signature scale and magic to the screen with Ranveer Singh and Bobby Deol")
When it comes to blending scale, emotion, and style, no one does it quite like Director Atlee. Whatever he touches turns into cinematic magic — and his latest creation for Chings is yet another testament to that genius.
Known for his larger-than-life storytelling in Jawan, Mersal, and Theri, Atlee brings the same grand cinematic language to the world of advertising. His first-ever ad film marks a power-packed entry into the advertising space, and true to his style, he arrives in the only way he knows — LARGER THAN LIFE.
The 8-minute Chings ad breaks away from the traditional 30-second format, unfolding like a mini blockbuster filled with high-octane action, drama, emotion, and visual brilliance. It’s not just an ad — it’s a mass entertainer compressed into eight spectacular minutes.
Speaking about his collaboration Director Atlee says, “For me, love is the secret ingredient. Ching’s wanted something India won’t just watch, but love, and that’s why I said yes to my first ever ad. Ranveer’s madness, Bobby sir’s magic, and Sreeleela’s freshness, we’ve cooked this with a lot of heart. Now it’s for the audience to taste.”
With Ranveer Singh, Bobby Deol, and Sreeleela leading the charge, the film is a masterclass in cinematic flair. Every frame screams scale and spectacle — from slow-motion hero entries and dramatic lighting to high-energy choreography and a thunderous background score reminiscent of Atlee’s feature film universe.
Atlee doesn’t just direct; he elevates. Under his direction, Ranveer Singh has never looked better, with Atlee capturing his charisma, intensity, and charm like never before. The result is pure screen fire — a seamless blend of performance, style, and storytelling.
Every shot bursts with energy, emotion, and grand visuals — the hallmark of Atlee’s craft. Whether it’s cinema or advertising, his storytelling remains grand, immersive, and unforgettable.
Meanwhile, on the film front, Atlee is currently helming one of Indian cinema’s most anticipated projects — ‘AA22xA6’ starring Allu Arjun, which is already building immense buzz for its scale and ambition.
Whatever the medium, Atlee’s vision continues to redefine storytelling, proving once again that he doesn’t just create content — he creates experiences.