Lara Dutta to turn entrepreneur with skincare brand ARIAS; range to be launched in 2018

Former Miss Universe Lara Dutta’s beauty and health secrets have always attracted her fans. This year, when she is turning 40, the actress-model is launching a skincare range under her wings. [caption id=“attachment_4332195” align=“alignnone” width=“825”]  Lara Dutta/Image from Twitter.[/caption] Lara, who created a lot of buzz after her return to films post pregnancy, said that she is often asked about her beauty regime. From there, she derived the idea of introducing a skincare range under her supervision and brand name. “For years, ever since I was a model, I would be asked about what I did for my skin. So extending my own brand to include skincare seems almost organic to my progression. The product range has been carefully created and focuses on age management and control in the most effective manner. The range is created using the best ingredients from around the world that have been proven to show results. My vision has been to make sure we offer world-class products that are readily accessible to the Indian consumer at affordable prices," she told Bombay Times. The brand is named ARIAS. Lara has scheduled to launch the range in the last quarter of the current year. The products are mainly being developed in Singapore laboratories. Also, Lara has recently been roped in to judge a dance reality show titled High Fever: Dance Ka Naya Tevar where contestants will be seen dancing in pairs with relatives, siblings or partners.