Dobaaraa growing from strength to strength. After opening above trade expectations on Friday at , Anurag Kashyap directorial has been enjoying great word of mouth resulting in steady growth at the box office .
There are enough reasons for the producers Ektaa and Sunir as according to the reports, Dobaaraa was a financially secure venture even before its theatrical release and whatever earnings that are happening now are a bonus for them..
The Dobaaraa team has showcased a classic example of how a concept driven film can be made profitable with smart production, marketing and distribution.
Let’s hope more producers adapt such calculated techniques for concept and content driven films.
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