A grand awards celebration of Cinema and OTT to unveil on 1 December

As the entertainment industry continues to flourish and captivate audiences, The Times of India is delighted to announce the next edition of TOIFA — now bigger, broader, and more inclusive than ever. The 2025 edition unites two worlds under one banner: TOIFA-OTT and TOIFA Theatrical Edition. Together, they form a grand celebration of storytelling brilliance across every screen.

TOIFA 2025, presented by M3M India , will honour exceptional talent and creativity across Hindi cinema and digital entertainment, spotlighting outstanding achievements in both theatrical films and OTT originals (web films and series) released between January 1 and December 31, 2024.

Bringing audiences closer to the heart of the celebration, the People’s Choice Voting Awards invite fans across the nation to honour their favourites and witness them take the spotlight on the prestigious TOIFA stage.

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Guiding this grand showcase of excellence is the Advisory Council comprising Siddharth Roy Kapur, Guneet Monga Kapoor, Nikkhil Advani, Shoojit Sircar, Rajkumar Hirani, Sameer Nair, Sonu Nigam, Ajay-Atul, Raveena Tandon, Kabir Khan and Madhureeta Mukherjee, reaffirming TOIFA’s position as a powerful confluence of cinematic brilliance and digital innovation.

What sets TOIFA apart is its groundbreaking, multi-layered selection process; a first in India. The TOIFA Academy includes members from the Indian Film & TV Producers Council (IFTPC), Indian Motion Pictures Producers Association (IMPPA), Indian Performing Right Society (IPRS), and Indian Film and Television Director’s Association (IFTDA), along with the Advisory Council and an expert Screening Jury recognise the finest in cinematic artistry with integrity, discernment, and fairness.

Producer Siddharth Roy Kapur remarked, “I look forward to the latest edition of TOIFA celebrating the wonderful work put forward by all filmmaking disciplines in the last year. My experience with TOIFA has been exemplary, and I commend them for their vision of creating an unbiased and objective framework to acknowledge the best talent our industry has to offer!”

Expressing his enthusiasm, Sonu Nigam said, “These awards will celebrate the fabulous work that has been put together in 2024. I’d like to put in a word of appreciation for TOIFA that has put together an unbiased and objective framework to acknowledge the outstanding performances and creative brilliance the film industry has showcased.”

Academy Award-winning producer Guneet Monga Kapoor added, “Filmmaking is one of the most challenging yet deeply rewarding creative fields. True filmmakers don’t chase fame, the story is always the hero, and distribution its heroine. We’ve always rooted for the story first. Everything else follows. Winning an Oscar is just a moment in a long journey. There are many more milestones ahead for every Indian filmmaker who stands by bold, honest storytelling. Awards matter because they motivate creativity in a space where success isn’t always quantifiable. What I appreciate about TOIFA is its democratic structure, a three-tier voting process that involves genuine industry participation, and that it is creating a truly trustworthy and lasting platform to celebrate Indian cinema.”