 "Moneycontrol beats The Economic Times, becomes No 1 financial news platform in India")
We have some really big, big news of our own to announce. Moneycontrol has become the No 1 financial news platform in India, emerging as the go-to destination for readers seeking clarity and up-to-date information on markets and business.
Moneycontrol beat The Economic Times (ET) hands down in all traffic parameters, according to the ComScore Multiplatform (India) February 2022 report.
Moneycontrol, India’s leading financial news platform, has not only experienced a significant and steady increase in visitors every month, but the average time spent on the page has also been on the rise consistently. According to the Comscore data, Moneycontrol has surpassed ET in Unique Visitors (UVs), average time spent and other key traffic parameters to consolidate its position as the most trusted financial news platform in the country.
Moneycontrol’s UVs of 42.39 million has surpassed ET (41.65 mn). Moneycontrol’s total views of 378 million is 97 per cent more than ET (192 million) and total time spent (Total Minutes in ComScore) of 1,382 minutes is 329 per cent more than ET (322). The average Minutes per visitor on the page is 32.6 minutes, which is 323 per cent more than ET (7.7). Numbers don’t lie and these numbers are proof of the trust our audience continues to repose in us every day.
The data attests to the habit of readers interested in valuable market and business news increasingly turning to Moneycontrol during times of uncertainty for its news breaks, deep analysis and sharp commentary. Moneycontrol produces clear and compelling journalism through many forms of digital journalism such as live blogs, podcasts and agenda-setting opinion articles on a raft of topics.
Moneycontrol had in February again smashed all digital traffic records on Budget Day as people from across India visited its specially designed microsite for up-to-date information. The high-engagement numbers again demonstrate the faith of readers and sponsors in our real-time updates, which again was backed by in-depth insights on the Union Budget.
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Disclaimer: Moneycontrol and Firstpost are part of the Network18 group. Network18 is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.
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