Sections
Shows
Brands News - Page 25
Suhel Seth to Kiran Bedi: Celebrities must check brands they endorse
It's not just Seth. Kiran Bedi, Priti Paul and Ritu Beri should all publicly announce that they have returned the doctorates.
Mahindra diversifies into branded fresh fruit biz with Saboro
The company, which has invested Rs 20 crore for this venture so far, will offer a wide range of fresh produces like apples, grapes, bananas and other imported fruits.
Sponsored post: Naveen Anand to take Amway towards a nutritious growth
Naveen Anand, the Senior Vice President of Marketing in Amway India will take up the position of Global Marketing Director of Core Nutrition in the company from 1 December, 2013.
One blog post gets Air France to crash on social media
An Air France passenger, Jay Harish Shah, has an unforgettable experience with Air France. Unfortunately, it's not unforgettably good; it's unforgettably bad.<br /><br />
Leadership changes at Leo Burnett: Saurabh Varma is new India CEO
Saurabh Varma appointed CEO for Leo Burnett Group India while Arvind Sharma to step down from the agency to pursue other interests outside of the industry.
No Khan or Kapoor: Hugh Jackman is the face of Micromax
India's leading mobile phone company Micromax has appointed Hollywood superstar Hugh Jackman as its brand ambassador.
Sprite dethrones Thums Up as India's largest soft drink brand
According to the latest Nielsen numbers, while Thums Up's share for August was 15.3 percent, that of Sprite was 15.6 percent.
Apple topples Coca Cola to become most valuable brand
Apple is the world's most valuable brand, according to report by Interbrand. The previous number one Coca Cola fell to the number three spot. The number two spot is occupied by the Google.
Modi urges advertising gurus to take 'brand India' to the world
"We have failed to present Brand India in front of the world because of some self-created problems," he told a global marketing summit here.
Brand expansion: Modi to target India Inc influencers in Mumbai
Getting news channels to give him airtime is child's play for Modi and his think-tank. Getting him to speak to diverse, focused and influential audiences is much harder work
'By introducing cheaper iPhones, Apple will lose its high end position'
Al Ries is a marketing consultant who coined the term "positioning." He talks to Vivek Kaul on whyby introducing a cheaper iPhone, Apple will lose its position at the high end.
Coca-Cola completes 20 years in second India stint
India has emerged as the 7th largest market for Coca-Cola, one of the world's best-known brands, after the soft drink re-entered the country two decades ago with an investment of over $2 billion to date and another $5 billion lined up by 2020.
IBT media buys Newsweek from IAC/Interactive Corp
IBT Media said in a statement the deal did not include the online news and commentary site The Daily Beast, which IAC had acquired along with Newsweek.
Publicis, Omnicom merge to form largest ad agency globally
The combination, which has been unanimously approved by the Boards of Directors of both companies, brings together the most extensive portfolio of agencies offering clients the industry's leading talent across disciplines and geographies.
TOI Crest shuts down: when TV can sell to niche audiences why can't print?
Circulation shrank, the cover price stayed static and the advertisers went away, first in a trickle and then in a flood.<br /><br />
Is John Abraham AirAsia brand ambassador?
John Abraham, as a Bollywood actor, born of Malayalee-Parsi parents, straddles the north and the south comfortably. His name is clearly Syrian Christian (and, therefore Malayali), skews his appeal to the south, when required.
Like the rupee, TAM is also a currency under threat
TAM Media Research the joint venture between Nielsen (India) Private Limited and Kantar Market Research, measures and analyses television viewership in India.
A billion consumers is a good start, says Google's Chief Business Officer
Nikesh Arora, Senior Vice President and Chief Business Officer of Google, spoke to Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, about the innovations needed in the digital space, monetising and Google's philosophy.
Google's success mantra: It's all about interacting with users
Nikesh Arora, Senior Vice President and Chief Business Officer of Google, in an interview with Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, reveals the secret of winning users over on the web .
Ads on TV: Why advertisers and broadcasters are fighting it out
To the broadcasters, the absence of ads, thanks to a dispute with the advertising agencies, is a body blow that is costing them, according to estimates, as much as Rs 30 crore per day.
Hyundai suicide ad is suicide for the brand
It is close to impossible to create an entertaining and amusing piece of communication twisting rape or murder or other crimes and unfortunate events.
Old fizz in a new bottle: Will Pepsi's new bottle change its fortunes?
The jury is out on the business impact of this change and whether it will significantly improve Pepsi's fortunes.
Ford Mess: Ford, JWT and WPP have overreacted
Ford's done the right thing by withdrawing a campaign which generated negative PR. They've even done the right thing by apologising. JWT and WPP are also correct so far as their apologies are concerned - but that should have been the end of that. Withdraw the ad, and go back to business as usual.
Senior JWT executive resigns over controversial Ford ad
The chief creative officer of the advertisement firm has resigned following the controversy over Ford advertisements depicting Silvio Berlusconi.