Brands News - Page 21

Publicis acquires some much needed star power

The three have been appointed to the Publicis India board, and at the moment, will report to Nakul Chopra who is the CEO for South Asia. So what does this mean for the Publicis Groupe in India?

Pepsi congratulates Mumbai Indians, the only Coke IPL team

Pepsi congratulated a Coke team. That's great sportsman spirit.

Web Check: 'SkyScanner.co.in'

On Web Check, Sudip Ghose (VP - Marketing, VIP Industries) is recommending a travel website that he claims does a lot more than just help book flight tickets.<br /><br />

Must Follow: @zappos

On Must Follow this week, Anirban Das Blah, the MD of entertainment marketing and management agency CAA Kwan picks whom you should follow on Twitter.<br /><br />

How media agencies are preparing for the onslaught of online video

It's no secret that consumption of video content is rapidly moving from traditional television and movie screens to devices that allow video streaming via the internet.

Dentsu India acquires WebChutney; Continues aggressive Growth

The fourteen year old WebChutney, one of India 's most awarded digital agencies has just been sold. It's new owner, the Rohit Ohri led Dentsu India.

Why Daikin's 'Cool A School' campaign is just scam marketing

Give rural school kids air-conditioners. That is Daikin's solutions to the suffering of school children in rural India.

Pepsi should pull out of IPL: Oh, yes, abhi!

Whether the IPL delivers on audience numbers or not is no longer the issue. Even if they do, the damage done to Pepsi in terms of the image of the IPL cannot be undone in a hurry.

Spot-fixing links to Meiyappan will hit IPL where it hurts most

PepsiCo is threatening to pull out of the title sponsorship of the IPL. The IPL gravy train will derail if it doesn't clean up its act.

Marissa Mayer's magic? Yahoo back in top global brands list

Yahoo's brand value was estimated at $9.8 billion, which is still down from its $11.4 billion in 2008

Please don't refer to IPL as Pepsi IPL

Till such time as Pepsi's top brass want the IPL to be referred to as the Pepsi IPL, the IPL brand hurtles down a slippery slope.

Web Check: 'SimplyZesty.com'

On Web Check, Shopper Stop's Vinay Bhatia is recommending a website that he claims will get you up to speed with the best viral content on the web in real time.

Must Follow: @Sheena_Iyengar

On Must Follow this week, Saurabh Kanwar, the President of digital marketing agency Flarepath picks whom you should follow on Twitter.

Spot Fixing: Impact on brand IPL

How will the IPL emerge from the taint of yet another scandal and what is the likely impact on viewership and future sponsor interest?

Media agencies are evolving thanks to big data

In 2010, WPP owned media agency MEC started its Analytics & Insights practise for North America . The attempt was to value add to every client investment by harnessing the power of data driven analytics.

TAM's guidelines for data representation

Last week, TAM released what it called a gentle guide to data interpretation and representation for broadcasters.

Typos and more: Is this the worst ever Pond's ad in India?

From typos to spelling errors to formatting inconsistencies - the Pond's ad in Sunday's Times of India is a hilarious example of everything an advertisement should not be

Ads back on TV; broadcasters, agencies reach agreement

Advertisements are back on TV channels from today with broadcasters and advertising agencies reaching an agreement on ways to tackle the billing row arising out of taxation issues.

What Indian ad execs can learn from these ads by US pro-gun control groups

The issue of gun control in the United States of America got a renewed focus in the aftermath of the December shooting in a Connecticut elementary school.

Long duration TVCs: Are they here to stay?

And while it does make for a good watch - does the duration add any value to the communication? Or is it simply a clutter breaking device?

AGC 'Super' Jury Cop-Out: GoaFest needs more transparency

The question remains - how do we tackle the issue of plagiarism and scam advertising which has cast a dark cloud on the credibility of the Abbys.

Scam ads and plagiarism: The 2013 Abby awards fallout

For nearly three weeks now, we have been reporting on the mess that followed this year's GoaFest - there was mud slinging and allegations of scam and plagiarism that resulted in the withdrawal of eight metals.