Last week, TAM released what it called a gentle guide to data interpretation and representation for broadcasters. But with no compulsion or obligation on channels to follow these gentle, well meaning guidelines, you do have to wonder at the point of this chronicle of all the sins of data misrepresentation.
In fact it is almost a dossier on how to use viewership data to your advantage. Pavni Mittal reads the fine print and finds out what impact the TAM advisory will have on TV channels and the advertising rupee.
Tags: Storyboard, TAM, Viewership, Guidelines, Advisory, Broadcasters, Data Representation
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Updated Date: Dec 21, 2014 04:14:29 IST