Brands News - Page 18

Too much to do and too little time at Cannes

StrawberryFrog Amsterdam's Patrick Garvey's Cannes Diary.

The creative brief: keeping pace with the times

The industry has been talking about advertising having moved to a two-way dialogue with the consumer for a decade now.

David Karp at Cannes: Attracting Advertisers

In an interview with Storyboard, he reveals Tumblr's business plan, and how it plans to attract advertisers.

Arianna Huffington on Huffington Post's India plans

Arianna Huffington talks about opening shop in India, early next year.

Cannes Lions: The India Story

The final tally for Team India - 33 lions were won by 11 Indian agencies making this the best year for the country.

Cannes Lions: Big Grand Prix Winners

Entries to the prestigious Cannes Lions grew by 4% to a record 35,765 across the 16 categories.

Cannes Lions Update: India's Lion Haul So Far

The Indian Lion haul has already reached 32, making this year the country's best performance at Cannes.

TAM ratings row: Impact on media buying and planning

The tiff between television broadcasters and ratings agency TAM has still not been resolved.

Google India bets big on mobile

Storyboard editor Anant Rangaswami and Firstpost CEO Durga Raghunath met up with Google India MD, Rajan Anandan.

Aussie safety campaign 'Dumb Ways to Die' sweeps advertising awards

An Australian public service ad campaign that became an internet hit for its black-humoured list of reckless ways to die - such as "poke a stick at a grizzly bear" - has added to its lustre by scooping up a record number of international advertising prizes.

Cannes Lions: Tata Sky, Lifebuoy and Nike still in the hunt

All the shortlists have come in, and these five shortlists are the last hopes to increase the metal tally from the 32 Indian agencies have already won.

Cannes Lions update: Lifebuoy film still in the running

'Help a child reach 5' for Lifebuoy is still in the running, but it slipped under the radar as the film, inexpicably, was entered by Lowe + Partners, London, and not by Lowe Lintas + Partners, India.