ZTE Enhances 3G Mobile TV Experience For 2008 Olympics

ZTE Corporation, a provider of telecommunications equipment and network solutions, will be enhancing 3G mobile TV viewing experience during the forthcoming Beijing 2008 Olympic Games as it officially rolls out U728, a TD-SCDMA TV handset, which is a wireless device capable of receiving crisp and quality TV signals. This is ZTE’s way of supporting Olympics’ theme of ‘Technology Olympics’ and allowing people to ‘watch Olympic games anytime, anywhere’ in China. The new TD-SCDMA TV handset supports CMMB’s (China Mobile Multimedia Broadcasting) mobile TV technology, and will be available in the domestic market in time for the Beijing Olympic Games.

The launching of the new U728 TD-SCDMA TV handset is the result of ZTE’s continuous R&D efforts to help push the development and promotion of TD-SCDMA technology in China. TD-SCDMA is still in its initial stage of introduction in the mainland due to the absence of equipment that supports the standard.

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ZTE’s U728 is a dual-mode wireless technology that supports TD-SCDMA and GSM+CMMB, and will play a key role in ensuring an efficient mobile communication during the global event. Designed as a commercial Smartphone, it can simultaneously receive CMMB broadcasting signals, allowing users to watch Olympic programmes anytime, anywhere on its 2.8-inch TFT LCD monitor.

Features

The ZTE U728 TD-SCDMA handset is equipped with various 3G services capability such as WAP, VP, MMS, JAVA and video streaming to provide subscribers superb high-speed multi-media services over next-generation 3G network. In terms of channel reception, U728 is capable of smoothly receiving broadcast signals, and allows users to quickly switch TV channels in a fraction of a second.

The U728 TD-SCDMA handset includes a high-definition video phone that provides Internet browsing, supports live TV programme broadcasting at a maximum speed of 512 Kbps, is equipped with a built-in Ultra High Frequency (UHF) telescopic antenna that rotates 360° to maintain accuracy for channel reception and low frame error ratio.

“We are pleased to make our first TD-SCDMA TV handset available in the market in time for the holding of one of the most important sporting events. We have been striving hard to realise the core value of mobile TV, setting our eye on delivering full range of advanced mobile solutions to meet growing consumer demands for reliable multimedia applications,” said Lin Qiang, general manager of ZTE Smartphone Production Line, ZTE Corporation.