WebTrends, IBM Partner To Deliver Analytics Data

WebTrends, a provider of Web analytics and online marketing solutions, has announced an integration partnership with IBM, which will incorporate the collection and analysis of visitor behaviour data into IBM WebSphere Portal software, creating a closed-loop content performance management solution.

WebTrends’ data collection technologies enable IBM’s portal software to accurately pass relevant portlet output to the selected data collection option, which is called the SmartSource Data Collection Server. This allows customers to make better marketing decisions using social-based technologies. It also makes it possible to start using performance data from WebTrends to drive optimisation processes within WebSphere Portal.

“IBM is a valuable long-term partner and we are looking forward to the integration of WebSphere Portal with WebTrends analytics,” said James McDermott, vice president partners, WebTrends. “More and more of our customers have come to expect better analytics performance with the portals they use internally, to gauge performance management and drive marketing and business objectives.”

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“IBM has designed its portal software with easy-to-use, social-based technologies that put people in control of IT. WebTrends shares that same vision through its Web analytics products,” said Larry Bowden, vice president, IBM portals and mashups. “This partnership is a big leap forward in incorporating analytics data with a single view.”

Ultimately, the initiative will enable a customer to simply select the WebTrends analytics package they are familiar with and WebSphere Portal will start passing data for the selected system. This will address cumbersome tag management and deployment issues bringing analytics data into the environment needed to drive marketing action.