Webtrends Analytics 9 Raises Enterprise Customer Intelligence Bar

Webtrends, an enterprise customer intelligence company, has introduced advances in user experience and data integration with Webtrends Analytics 9.

Webtrends Analytics 9 makes data the interface. Cross-channel insight emerges from RSS-enabled overlays of company news, sales and other business data on top of trended Web metrics. Key Web metrics are automatically translated to plain English text, shared throughout an organisation and viewed in any interface.

Features

Insight Interface: No Instructions Necessary

The new Analytics 9 Insight interface offers breakthroughs in data exploration and visualisation, including:

* RSS Overlays. Quickly determine how other marketing investments are influencing your website by visually overlaying data from any RSS feed on top of trending Web metrics. Overlays from Webtrends Social Measurement, for example, provide direct insight into the relationships between website traffic and activity on enthusiast blogs, video channels and other interactive media.

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* Story View. Automatically convert data and metrics into non-technical narratives that offer written context that graphs and charts can’t. The text can be downloaded and shared as PowerPoint, Word, and other formats.

Data-in, No Restrictions. Data-out, No Fees.

Webtrends’ application programming interface (API) provides self-service access and integration of online and offline data without any added charges:

* Live spreadsheets. Review website metrics throughout the day in live spreadsheets that anyone can access. Create Excel dashboards with live data in three easy steps.

* Data collection. Uncover cross-channel trends and business opportunities by programmatically sending data from mobile applications, devices and any other standards-based source to Webtrends hosted collection service for processing and analysis alongside your web site traffic and other data.

* Data Extraction. Populate widgets, dashboards and other applications with Webtrends data using Webtrends Web Services, built with Representational State Transfer (REST) URLs and other Web standards. Or combine data from Webtrends and other business intelligence tools to create best-of-breed solutions catered to your business.

Analytics 9 is available for purchase now. Current Webtrends On Demand customers have access to Analytics 9 at http://Insight.Webtrends.com