Virtual Trade Shows: Integral To Mainstream Marketing

The world is becoming a smaller place and it is now possible to do business without moving an inch. Virtual tradeshows are one more manifestation of this big world getting smaller, thanks to technology. These events function just like usual tradeshows, with booths, plenary sessions and keynote speakers, but without the travel and expenses involved. To attend workshops and sessions, all one needs is a computer.

Virtual tradeshows are becoming an important part of mainstream marketing. These are not only beneficial to the tradeshow organisers, who can spend more time recruiting quality speakers and exhibitors and spend less on logistics, but also to the attendees, who do not have to compromise on time or money and most of all quality.

Although, globally this trend has gained considerable traction, in India it is still an unexplored territory. However, taking on the role of a trendsetter once more, Biztech2.0 (Web 18) is introducing an exclusive Virtual Experience Platform: The Enterprise Tech Show. A first when it comes to Web-based events, the platform aims at catering to a knowledge-hungry community through the power of browsers.
Joydeep Dutta, CTO, ICICI Securites, says, “This sounds like a very interesting platform for hosting virtual conferences allowing busy executives to participate at a time convenient to them without physically attending the conference. In today’s environment of tight budgets and cost control, such a medium for conducting events would help both vendors and customers to come together in a very cost-effective manner.”
‘The Enterprise Tech Show–A Virtual Experience’, will open its doors on April 22, 2009, and continue through April 24, 2009. CXOs will be able to attend conference keynotes, visit pavilions, download exhibitor brochures in their virtual event bag, chat with peers and exchange business cards. And all of this without venturing out! To be a part of this event, click here.

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