Virtual Trade Show: An Exclusive Offering For The CIO Community

The Web has become an extremely powerful marketing tool for enterprises today. Whether it is social networking sites, websites or blogs, businesses are leveraging the power of the Internet to market almost everything. Trade shows, which have proved to be a great avenue for marketing products and sharing information, contact details and knowledge, are also now being hosted on the Internet, to exploit its far reaching effects.

Virtual Trade Shows have especially gained significance in this difficult economic condition as enterprises are trying to avoid travel expenses. These events function just like conventional tradeshows, with booths, plenary sessions and keynote speakers; however, without the travel and expenses that generally accompany terrestrial shows.

Virtual Trade Shows are quite popular in foreign countries; however, the concept is still new in India. Playing the role of trendsetter once more, Biztech2 is pionenering virtual trade shows exclusively for the CIO community through its Virtual Experience Platform: The Enterprise Tech Show. Reputed IT vendors like Microsoft, Cisco, Oracle etc will be raising their booths on the Biztech2 platform. CXOs will be able to attend conference keynotes, visit pavilions, download exhibitor brochures in their virtual event bag, chat with peers and exchange business cards.

Manoj Shrivastava, vice president - Group IT, Reliance ADAG, says, “Many a times, CIOs are unable to attend events and miss on thought-provoking keynotes and business-enhancing products. With Biztech2’s virtual experience platform, all this will be available at their fingertips anytime, anywhere. The virtual platform will also provide unlimited opportunities for product and solution companies to educate their prospects on the benefits of their offerings.”

The event will kickstart on April 22, 2009, and be live till April 24, 2009. To become a part of this revolution, register here .