Via.com uses SAS visual analytics to track network of partners

India’s travel company Via.com is using SAS’ visual analytics to closely track their network of partners across regions including India, Philippines, Singapore and Indonesia and also to monitor sales across lines of business.

Most of Via’s partners do about 40-50 thousand transactions on a daily basis, and monitoring the performance of each partner is critical for the travel company. It is necessary for the travel company to understand partner’s sales performance, identify business issues and accordingly address them in a timely manner.

With the SAS Analytics, Via.com will be able to identify and resolve the issues within 24-48 hours, which will further help them in delighting partners and end-customers, the company said.

V Swaminathan, CEO, Via.com, said, “Earlier, we had our own organic system along with an Excel based solution for reporting system which we used in order to track how things are moving. But the challenge was that we were not able to collate or get a quick view across regions and products. With SAS Analytics Solution, we have been able to identify and address issues in a short span of time. Additionally, migration to the SAS solution has been extremely smooth, as the SAS team has been very cooperative, understanding and proactive.”