Usha International Selects SAP For Operational Efficiency

SAP India, a subsidiary of SAP AG, has announced that Usha International Ltd (UIL), one of India’s leading multi product consumer durable manufacturing, marketing and distribution company, has chosen SAP HANA on Business Warehouse (BW), to gain real-time visibility into its businesses to improve operational excellence and achieve better business outcomes.

With increased growth in information by more than 20 percent per annum, UIL wanted to look at pan-India sales and inventory data at high degree of granularity. UIL realised that live data with minimal time-lag for operations review can be a key competitive differentiator to gain an edge. After careful evaluation of various solutions, UIL zeroed in on SAP HANA on BW to help them further increase their ability to address the dynamic requirements of the market.

“With a diversified portfolio of products, we at UIL strive to pursue excellence in all spheres of business activity and better serve our customers,” said, Subodh Dubey, Group CIO, Usha International Limited. “For more than a decade, SAP has been part of UIL’s IT modernisation journey and has helped sharpen their focus on operational excellence. SAP HANA on Business Warehouse will provide UIL the visibility into live information with minimal time-lag to make the right decisions at the right time and respond faster to their consumer demands,” said Dubey.

UIL joins the growing list of companies that have recently implemented SAP HANA in India. Additionally, UIL has also deployed supply chain solutions including SAP Advanced Planner and Optimizer (APO), SAP ERP along with SAP Business Objects (BO) and SAP BusinessObjects Planning and Consolidation (SAP BPC) solutions as part of its several IT transformational initiatives to provide the best-ever customer experience.

“Time is the most important factor in India’s hyper-competitive FMCG market. UIL choice for SAP HANA clearly demonstrates the potential for in-memory computing technology to transform into real-time businesses”, said Suprakash Chaudhuri, Vice President - Business Solutions Group, SAP India. “SAP will help UIL smoothen operations, gauge accurate data and fast performance in real-time across the organisation.”