Teradata Allies With Bally Technologies

Bally Technologies and Teradata have announced that they will work together to provide solutions based on the new Bally Business Intelligence solution integrated with the Teradata Warehouse.

Bally Technologies chose to partner with Teradata to better serve its customers by providing them information in a centralised environment. This data can then be analysed and presented to the business users as a series of static- or active-data visualisations that show how the business is performing. These visualisations allow decision-makers to make accurate business assessments and adjustments to positively affect customer entertainment experiences and operational results.

“The Bally BI strategy is to bring our customers the best technology solutions, and Teradata brings to our portfolio a world-class pedigree in data warehousing and CRM applications,” said Bruce Rowe, senior vice president of strategy and business development for Bally Technologies.

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“Both Bally Technology and Teradata recognise the importance of leveraging detailed data to drive customer understanding, satisfaction and a process of continuous business improvement. The Teradata and Bally Business Intelligence Solution provides the power of advanced visual space analytics to the casino management team, enabling them to operationalise their data warehouse,” said Dave Porter, director of hospitality and gaming for Teradata.