Techmagnate To Enhance Online Presence Of IILM Via SEO

SEO services company Techmagnate has bagged an order from the Indian Institute of Learning and Management (IILM) to carry out the institute’s online marketing programme. IILM is based in New Delhi and NCR with three state-of-the-art campuses in the region.

Sarvesh Bagla, CEO, Techmagnate, said, “With an optimal mix of various Internet marketing tools, we hope to propel IILM to the top of search engine rankings like we have done for our other clients.”

Techmagnate’s Internet Marketing plan for IILM includes a complete website redesign, to make the website more attractive to users and to make it search engine-friendly. Search Engine Optimisation and pay-per-click campaign management will also add to IILM’s online presence.

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Bagla said, “Internet Marketing is of immense value to the education sector. Most students, when deciding which college and programme to take up, do their research on the Internet. For instance, in India alone there are 900,000 searches per month for engineering colleges. Showing up in top search-engine results helps educational institutions to be noticed and enhances the premium of their brand. Clients like IILM have seen the value in digital marketing and have made it a significant part of their branding strategy.”

Apart from SEO and PPC ads, other critical online marketing tools that are important for the education sector include Social Media Optimisation, Banner Advertisements, e-Mails/ Newsletters, and mobile/ SMS marketing.