 "Tech Mahindra Enters Into IPTV Alliance With Microsoft")
Tech Mahindra, a software exporter and solution provider focussed on the global telecom industry, has entered into a strategic global alliance with Microsoft Corp to address the latter’s System Integration (SI) requirements for deployments of the Microsoft Mediaroom Internet Protocol Television (IPTV) and multi-media software platform. Through the alliance, Tech Mahindra’s solution will provide deployment and integration services for new and existing Microsoft Mediaroom broadband service provider customers to deploy IPTV services, which are expected to gain momentum in the coming years.
The alliance will further empower Tech Mahindra in its quest to support cutting-edge technologies in interactive digital television. It will also help Tech Mahindra strengthen its IPTV SI capabilities and give both companies an opportunity to expand into new markets.
The alliance, which builds on Tech Mahindra’s experience in integrating end-to-end multimedia solutions and Microsoft’s ability in bringing connected TV services to the market, will give service providers another way to accelerate and differentiate their TV offerings. Microsoft Mediaroom, which enables broadband service providers to deliver new connected TV and entertainment experiences to consumers, is already being deployed or trialled by over 20 service providers worldwide.
C P Gurnani, president, Tech Mahindra, said, “We are very excited about this alliance with Microsoft as the relationship presents a tremendous opportunity for both organisations to strengthen our respective positions in the IPTV space”.
“Tech Mahindra was a natural choice for us given its experience in digital video solutions and services. Adoption of our platform continues to accelerate, and we are excited the company is joining our ecosystem at this crucial inflection point,” said Joe Seidel, director of Global Partner Ecosystems for Microsoft Mediaroom.
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