Tata Sky Chooses NDS For Hindi EPG Offering

Tata Sky has launched India’s first electronic programme guide or EPG in the Hindi language in partnership with NDS, a provider of technology solutions for digital pay-TV.

NDS has been Tata Sky’s technology partner since its service launch in 2006 and has deployed its VideoGuard conditional access (CA) and MediaHighway middleware.

Hindi is spoken by 40 percent of India’s one billion strong population. The new Hindi EPG will provide an attractive and popular addition to Tata Sky’s product offering.

The design and delivery of the Hindi EPG is the first of its kind in the India pay-TV market. This underscores NDS’ commitment to provide its pay-TV operators with innovative products and services that help them to grow their businesses.

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Sue Taylor, VP and general manager of NDS Asia Pacific said, “We are delighted to be part of Tata Sky’s initiative of launching the first Hindi EPG in India. The launch of the Hindi EPG reconfirms NDS’ focus to provide customised digital pay-TV solutions, products and support to our customers in India.”

Vikram Kaushik, managing director and CEO of Tata Sky, said, “We are the first company in India to introduce this advanced technology that will give subscribers the flexibility to choose the language in which they want to view their daily TV programme listings at the press of a button. The new EPG reinforces our commitment in building a state-of-the-art DTH operation in India, and we are confident that it will attract viewers from all over India to the Tata Sky platform.”