Tata Sky, atom Seal Pact To Offer Mobile Payment Option

Tata Sky and atom technologies have signed an agreement to offer mobile payment solutions to over three million Tata Sky subscribers across India. Tata Sky is already using atom’s phone-based Interactive Voice Response (IVR ) technology and will now roll out atom’s new technology that will enable Tata Sky subscribers to make payments, subscribe or renew their subscription by simply pressing a few buttons on their mobile phones.

Tata Sky uses two kinds of atom’s IVR services to facilitate its subscriber service. The first is the fully automated IVR model for top-ups, where in the subscribers can directly interact with IVR for topping up their accounts. The second service used is an agent-assisted IVR model for buying set-top boxes, where-in the customer can contact the Call Centre Representatives (CCRs), who after exchanging relevant information from the customer bridges them on atom IVR, which guides customers to enter card details through the phone’s keypad. This service provides a completely secure and automated environment to end customers and they need not worry about getting their card details exposed to any human being.

Atul Bansal, chief financial officer, Tata Sky, said, “Since our launch, Tata Sky has always placed great emphasis on offering subscribers convenience, choice and control through its wide array of programming choices, customer service and interactive features. Our association with atom technologies for using the Interactive Voice Response (IVR) technology will offer more convenience to our subscribers by providing them with an additional option for making payments, adding top-ups and purchasing a new Tata Sky connection.”