TATA DOCOMO Partners With Gemalto To Enhance Customer Experience

TATA DOCOMO, the GSM brand of Tata Teleservices, has announced its partnership with Gemalto, a player in the digital security space. Gemalto, with its MNO Portal Management Solution, has enabled a simple way to deliver services that will simplify usage and enable TATA DOCOMO to provide a unique service interface and user experience. Gemalto’s offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset.

The Gemalto solution provides TATA DOCOMO subscribers with easy-to-navigate menus that enable them to enjoy a wide range of value-added services (VAS) with convenience using any type of mobile phone. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. An intelligent system further helps Tata DOCOMO keep track of user preferences and choices and a content gateway at the operator’s end ensures that content updates in real time. For example, if the user selects an ongoing India Sri Lanka cricket series as an option, then the user will receive all the related content on his mobile phone without having to stream the news from the menu service tab.

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“We were looking for a reliable partner with the expertise and capability to implement such a large-scale project,” Gurinder Singh Sandhu, Head of Marketing at TATA DOCOMO said. “Gemalto was able to meet the challenge and we are very pleased that the deployment of our new services was completed in a timely manner.”

“We aim to support our clients in the roll-out of new services, while simultaneously simplifying access to these services for their subscribers,” said Tan Teck Lee, President, Gemalto Asia. “Gemalto is proud to be working closely with operators willing to bring more simplicity and convenience to their subscribers.”