Tarang Software Announces WayFinder For Retail Enterprises

Tarang Software ‘WayFinder’ a decision-making tool targeted at Retail Enterprises. WayFinder is being launched in alliance with Tarang’s US based partner, Decisive Analytics.

WayFinder is a decision making tool wherein the marketing/advertising/brand management team can design their own web based survey to collect user responses for the launch of a new product/service. It may also collect responses for an existing product or service.

Announcing the launch of WayFinder, V. Rama Kumar, CEO, Tarang Software said, “WayFinder has extensive application in the Retail Segment where consumer preferences need to be studied and analysed. Apparel, groceries, food, footwear and electronics, are some retail segments where WayFinder will find a place. Telcos will need to study consumer preferences for current services as well as new ones proposed. Banks and insurance companies can serve their customers better by getting feedback.”

“WayFinder is being launched in a unique model in India. It is offered as a service and Retail Enterprises can use WayFinder on a pay-per-use basis. This service is being positioned as a business weapon for Retail Enterprises to improve their sales without having to invest in expensive license costs. They can buy the service and get thousands of consumers researched through a web based system,” added Kumar.

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