TANGS Goes Live With Manthan Systems ARC Customer Analytics Solution

Manthan Systems has announced that TANGS, the iconic fashion lifestyle retailer, went live with its Customer Analytics product. TANGS, with stores in Singapore and Malaysia, is known for its unique identity and customer base, and a highly successful loyalty program that delivers fashion choices and value to its members.

Manthan’s Customer Analytics solution analyses TANGS’ customer and transaction data from a range of sources to provide its marketing team with a 360-degree understanding of their customers, their purchase behaviour and media preferences. Deployed as a cloud-based service, the product empowers TANGS marketers to draw upon sophisticated analytics on-demand through web and app on their laptop and tablet devices.

Sam Wai Keong, VP of IT at C.K. Tang Limited said, “We are really excited to have the power of customer data to power our customer marketing decisions. Manthan’s pervasive analytics solution has not only brought down the cost of deploying such an infrastructure dramatically, but also provides us with insights within seconds, when it took us days to gets such extracts earlier.”

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The solution has been launched as part of the Business Analytics Shared Services program of Singapore’s Infocomm Development Authority (IDA) that is committed to drive the growth of the country’s retailers through cutting edge analytical solutions.

Sachit Murthy, Manthan’s VP of Sales said,” We are excited that our solution will contribute to accelerating TANGS analytics journey. Our Customer Analytics portfolio is built by marketers for marketers. Its retail marketing-centric philosophy is helping marketers change the game on customer loyalty, by moving the debate beyond acquisition and retention to customer relevance, intimacy, and lifetime value.”