Talisma announces availability of new CRM

Talisma Corporation has announced the availability of a new CRM that will help businesses engage customers through better predictability and intelligence driven operations across interactions spanning web, social media and chat channels.

With every campaign and interaction, the intelligent CRM learns and morphs to adapt thanks to its predictive intelligence capabilities. It also delivers better visibility into prospect interactions and customer purchases and generates actionable insights, including prioritised opportunities, the company said.

 Talisma announces availability of new CRM

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The new CRM can be deployed by banks, insurers, retailers, ITES entities and other service organisations to identify behaviours of interest, map sentiments and do more cross sell and up sell.

"The new solution bears testimony to our continuing investments in improving customer experience for our customers. Over the last two years we have invested significantly in ramping up our R&D capability to deliver a product that is aligned to the raising expectations of a new tribe of customers who are expecting much more from their service providers. The new release brings in a new level of intelligence that translates into engagement predictability for our customers," said Raj Mruthyunjayappa, managing director, EMEA and APAC for Talisma Corporation.

Talisma also announced the availability of new releases of Mobile CRM, Social CRM and its Chat application.

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Updated Date: Sep 25, 2014 11:50:22 IST