 "Sybase Launches mBanking 365")
Sybase 365, a subsidiary of Sybase, has announced the availability of Sybase mBanking 365, a new suite of products for the financial industry enabling banks to interact with customers in real-time through mobile alerts, two-way banking services, out-of-band authentication, and marketing campaigns.
With Sybase mBanking 365, banks can deliver vital account information to their customers’ mobile devices and customers can access information and make transactions - anytime, anywhere.
According to the release, Sybase mBanking 365 provides secure and direct multi-channel interaction with customers over all mobile messaging channels - SMS, WAP, and rich client. Sybase mBanking 365 also features support for natural language, interactive banking services, with the Answers 365 product, to enable customers to access services without the need to memorise set keywords.
“Mobile banking is on the brink of widespread consumer adoption,” said Marty Beard, president of Sybase 365. “The mobile phone is rapidly becoming the one technology that people have access to around the globe. As such, mobile banking will quickly become a critical channel for customer interaction.”
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