Sybase 365 Launches Natural Language Based Mobile Service

Sybase 365, a subsidiary of Sybase, has announced the availability of Answers 365, a “natural language” service enabling SMS communication between consumers and mobile service providers, without the need for complex keywords and multi-level, menu-driven applications. Answers 365 enables first-time mobile users to request information and services using their own words.

“Answers 365 is the next-generation user interface for mobile messaging. It makes mobile services accessible to users in the same way that graphical user interface made computers widely accessible during the rise of the PC,” said Marty Beard, president, Sybase 365.

Answers 365 builds on the Sybase iAnywhere Answers Anywhere platform, combined with the Sybase 365 global messaging operator-grade network. Answers 365’s system understands common misspellings, multi-part queries, slang, and synonyms.

A recent customer win from the broadcast industry is Cornershop Entertainment, the wireless media arm of the Essel Group, and the company that runs Zee TV. Cornershop Entertainment will launch a variety of natural language based mobile services across India using Answers 365.

“Cornershop Entertainment chose Answers 365, because we want to allow our customers to use their own words to request information or to access and buy content on their mobile. This is very important in increasing adoption rates of our mobile services, that contribute a healthy revenue stream to our company,” said Vishal Malhotra, CEO of Cornershop Entertainment.